Gamification has been used across various business processes, from sales to training, and now, marketing has come into play. Brands are trying to engage their users to stand out from the competition, simply put, gamification marketing is one of the most effective ways for brands to do so!
Adding a gamified element to any existing app/website might involve huge budgets and time demands. With plugins like Reward Rally, anyone can produce their own ingrained mini-game with absolutely no coding involved. The platform at Reward Rally has seen many companies, from small original businesses use gamification to launch a new product, or simply award their users for their client fidelity.
Before we begin let’s clarify Gamification is simply adding game mechanics to non-game rudiments, specific tasks, processes, and systems, and simply making everything further fun and pleasurable.
Gamification has grown to be a normal part of our day-to-day lives, whether we realize it or not. Simple integrations similar to progress bars, and earning points are relatively popular, as prizes on fitness apps for completing a drill.
There are a few evident and effective ways that you can add gamification to your marketing or business strategy. A few elements you can add, include:
• Leaderboards
• Badges
• Random Rewards
• Quests
• Points
These are just a few examples of gamification elements that you can provide to your users to improve app user engagement.
At Reward Rally, we always say that any marketing campaign is an opportunity to utilize gamification, but some of the most popular reasons include:
• New product launch
• Giveaway
• General brand awareness
• Special announcement for and by the company
• Educate users on company products or values
Branded mini-games, or adding gamified elements will help elevate the campaign and raise awareness and engagement overall.